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Merc renews as B.A.S.S. premier sponsor

Merc renews as B.A.S.S. premier sponsor

B.A.S.S. announced today that engine-maker Mercury has renewed its premier-level sponsorship for the 2014 season.

“B.A.S.S. and Mercury have one of those enduring relationships that just gets better every year,” said B.A.S.S. CEO Bruce Akin. “We place a very high value on our longtime partnership and look forward to continuing our joint efforts to further grow the sport of bass fishing.”

Mercury has been a sponsor of Bassmaster events for almost two decades.

“We’re very pleased to continue our sponsorship with B.A.S.S.,” said Mark Schwabero, president of Mercury Marine, “not only because we understand and support the powerful relationship between the people of this country and fishing, but perhaps even more so because nothing better defines the relevance of speed on the water than a Mercury engine on a bass boat. That is the essence of tournament fishing.”

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