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Project Z launched

Project Z launched

Adventure Advertising, an agency specializing in the development, execution and measurement of integrated marketing solutions for the outdoors market, announced this week its new video entertainment network, OutdoorFlics. The outdoor industry’s first video-focused digital content marketing and distribution business, OutdoorFlics launches with the premiere of Project Z, a competition mini-series featuring professional anglers using only Z-Man products.

Inspired by shows like Bravo’s Top Chef, History Channel’s Swamp People and CBS’s The Amazing Race, Project Z will feature former Bassmaster Classic winner Luke Clausen and 2014 Classic qualifiers David Walker and Stephen Browning. The anglers will participate in three challenges that will put their decision-making and angling skills to the test.

The main focus of the series is the process by which each competitor goes about completing the challenges. Offering valuable tips for anglers, the pros break down their decision-making on why, how and where they are fishing with the Z-Man bait they've selected.

Throughout the show, the Project Z body of water, Alabama’s Lake Guntersville, will emerge as an additional character as the anglers determine the best approach to interact with it in their pursuit. As the anglers break down all 69,000 acres of the lake in only 15 hours, the series will offer a sneak peek into how it will fish during this year's Classic.

The first 15-minute episode is embedded below.

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