NITRO Boats announced today that it has developed the NITROClassic fan experience platform for the Bassmaster Classic later this week at Lake Guntersville.
NITROClassic will provide the public with access to a wide range of activities, contests and giveaways from the event’s launch to the final day of competition. Online, NITROClassic.com will act as the event’s digital hub, providing event schedules, maps and directions, social media feed and registration information for promotions.
One of the many promotions will be the NITRO Check-In Challenge, which allows fans to check-in at various locations to receive free merchandise and gain exclusive access during the event. Also available is Blast Off with the Pros, in which fans are provided a chance to upgrade their test drive of a NITRO into a ride in a chase boat during the takeoff at the Classic.
NITROClassic shuttle rides have been designed to elevate the public’s experience. During the ride from the Bass Pro Shops in Leeds, AL, to the Bassmaster Classic venues in downtown Birmingham, fans can take part in the Shuttle Showdown, an interactive game in which fans can put their knowledge to use during the ride to win exclusive prizes.
From a social media perspective, NITROClassic will provide live updates and behind-the-scenes content through Facebook and Twitter. Contests will include the Guess the Weight weigh-in challenge and the Catch of the Day user-submitted photo contest.
To enhance the on-scene experience at Lake Guntersville, NITRO will have an exclusive viewing area available in the NITRO Zone. The space will provide for an optimal view of the team and boats as the action unfolds.