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B.A.S.S., Booyah together again

B.A.S.S., Booyah together again

B.A.S.S. announced today that it's reached a sponsorship agreement with bait-maker Booyah, rekindling a relationship that's been on-again, off-again since 2009.

“We’re pleased Booyah is again part of the Bassmaster sponsor family,” said B.A.S.S. VP of sales Joe Higgins. “The brand is returning with a season-long activation program that fans are going to love.”

Booyah’s Bassmaster activation program will kick off at the Bassmaster Classic. At its booth at the Classic Expo, Booyah will display a new, fully loaded, Booyah-wrapped Toyota Tundra, the grand prize in the 2014 Booyah Truck Giveaway Sweepstakes.

At the Classic and each event during the upcoming Elite Series campaign, one sweepstakes finalist’s name will be drawn and that person will receive a key. All 11 finalists (one will be selected from online entries) will be Booyah’s guests at the 2015 Classic in Greenville, S.C. The one with the key that fits the ignition to the truck will win it.

The deadline for sweepstakes entries is Oct. 31. For more about the contest, go to

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