Bassmaster Elite Series pro Fred Roumbanis, a native Californian now residing in Oklahoma, has signed on with Oklahoma-based soft-plastics maker Gene Larew Lures.
"We're always crossing paths with Fred and having this opportunity to work together makes perfect sense," said Larew owner Chris Lindenberg. "We know he's a great ambassador for the sport of bass fishing, and we know he will be that for Larew as well."
Said Roumbanis: "Without a doubt, Larew has introduced a number of innovative baits in the last 4 or 5 years. "(Fellow Elite angler Tommy) Biffle has proven the Larew Biffle Bug is the real deal all across the country, and my experiences with their Rattlin' Crawler, TattleTail and Salt Flick'R this winter have been eye-openers. Larew fits right into my wheelhouse."