A lot will be going on at the Berkley booth at next week's Bassmaster Classic Expo in Birmingham, Ala.
Visitors will see top pros doing seminars and signing autographs. Live demonstrations on how and why fish hold onto PowerBait 18 times longer will be conducted Friday through Sunday. Berkley bait, line and rod managers will also be doing seminars, taking anglers behind the scenes of the company. Free product samples, the new Berkley Experience trailer and much more will be included in the program.
Berkley is offering two special promotions. The first gives visitors to the booth an opportunity to appear on their own Bassmaster magazine cover and a chance to win one of four $500 Berkley prize packs. Simply upload your picture with the giant Bassmaster magazine cover to the contest site or tweet the photo out using the hash tag #BerkleyCoverShot and you will be entered to win.
The other is free spooling for any one reel. To be eligible, potential recipients must be B.A.S.S. life members or high school students. Each will get their choice of new Trilene Professional-grade lines to be spooled. Spooling will take place from 2 to 4 p.m. each day of the expo.
Berkley is also handing out 250 of the newest PowerBait shapes each day. As an added bonus, the company will also be handing out baits at the launch each morning.
Abu Garcia is giving away two Revo Rockets each day with no purchase necessary. Consumers can enter the giveaway by using their smartphones in the booth.
The new baits from Sebile will be on display. To show its appreciation to Classic fans, Sebile will be handing out 500 of the new Action First baits each day.
“We have so much going on in the Berkley booth this year,” said director of field marketing Andrew Marks. “We’re located in the highest traffic area of the Expo, right at the top of the escalator. We encourage all attendees to stop by to see what is going on and also check out some of the new baits that are being introduced at the Classic.”
Stren will be testing anglers' knots with a knot machine, giving away prizes for the best knots. Mitchell will have new reels on display, as well as cases of historic reels that document the brand's rich history.
Although items won’t be on sale at this year’s Berkley booth, many vendors will be at the Expo selling Berkley, Abu Garcia, Sebile, SpiderWire, Stren, Fenwick, Pflueger and Shakespeare products. With some of those purchases, consumers can redeem their receipts for promotions only available at the Berkley booth.