B.A.S.S. announced today that AutoZone will continue in 2014 with its title sponsorship of AutoZone Winning Ways, a spinoff of the ESPN2 fishing show, The Bassmasters.
The hour-long AutoZone Winning Ways, which delves into the secrets of Bassmaster tournament champions, will begin Sunday, April 27, 8 a.m. to 9 a.m. Eastern time, directly following an episode of The Bassmasters.
“AutoZone is proud to renew its partnership with B.A.S.S.,” said director of marketing Brenda Hudson. “We’ve seen how Winning Ways is an excellent place to show our support of this great sport.”
Entering its 8th season, Winning Ways focuses on the techniques and lures used by winners of Bassmaster Elite Series events and reveals how pros approached a fishery. The show is hosted by Tommy Sanders and Mark Zona.
Five hours of AutoZone Winning Ways are scheduled to air on ESPN2 in 2014:
> The April 27 debut show will re-air Sunday, May 18, from 7 a.m. to 8 a.m.
> A new edition will air Sunday, July 13, from 8 a.m. to 9 a.m. It will re-air Sunday, Aug. 24, from 7 a.m. to 8 a.m.
> The third showing of the season will air Nov. 1 from 6 a.m. to 7 a.m.
