B.A.S.S. announced today that Livingston Lures will return as a sponsor of the organization for 2014.
“We’re delighted Livingston will be back with us in 2014,” said B.A.S.S. CEO Bruce Akin. “Livingston’s activation activities at tournaments throughout 2013 have been a model of how to reach anglers – and how worthwhile such one-on-one contact with anglers can be.”
Fred Battah, CEO of Livingston Lures, said that Livingston’s brand-activation vehicle and trailer logged 50,000 miles in 2013 traveling to all Bassmaster events.