BOOYAH has announced the launch of a giveaway that will see someone drive home in a custom, BOOYAH-wrapped Toyota Tundra valued at nearly $70,000.
The BOOYAH Custom Truck promotion launches Feb. 21 at the Bassmaster Classic in Birmingham, Ala. Visitors to the Classic Expo can see the truck and enter the sweepstakes at the BOOYAH booth, and one finalist will be selected at the end of the tournament. Then, one finalist will be selected from those who enter at each of the 2014 Bassmaster Elite Series events. Another finalist will be selected from entries received online for a total of 11 finalists. The contest runs through midnight on Oct. 31, 2014.
The 11 finalists win a trip to the 2015 Bassmaster Classic and each will be given a key. The holder of the key that starts the ignition will win the custom Tundra, which will include the following features:
> 6-Inch Lift Kit
> 20-Inch BMF SOTA Wheels
> Nitto Trail Grappler Tires
> Fab Four Pre-Runner Bumper system
> Warn 8000K Winch System
> Rigid Industries Grill with Light Bars
> Rigid Industries Rear Bed Lighting and Flush Mount Rear Bumper Lighting
> Custom Bed Slide System
> Custom Fishing Rod Tubes Mounted in Overhead Surco Roof Rack System
> Security system
“Our market research provided extensive consumer insight about avid anglers,” said John Skrabo, vice president of marketing for PRADCO Outdoor Brands, which owns BOOYAH. “They’re bold. They’re competitive. They want the best. They like having something that nobody else has. And, they like to win.”
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