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Keystone Light renews deal with FLW

Keystone Light renews deal with FLW

FLW announced today that Keystone Light will return as a featured sponsor of the organization throughout the 2014 season.

“Keystone Light’s return in 2014 is great news for the entire outdoors industry,” said Trish Blake, president of FLW's marketing division. “It is evidence of the buying power and marketability that professional bass-fishing fans can offer. We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with leading companies such as MillerCoors to feature brands that are committed to help advance our sport.”

Anglers Chad Grigsby and Casey Martin will represent Keystone Light during the FLW Tour season.

“We’re excited to continue our partnership with FLW,” said Brendan Noonan, Keystone Light brand manager. “FLW aligns us with our fans’ passion. Wherever guys kick back with their buddies for a day of fishing, Keystone Light wants to be there.”

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