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Roumbanis, Upshaw land new title deals

Roumbanis, Upshaw land new title deals

Old World Industries, a leader in automotive aftermarket products, has announced the sponsorships of professional bass anglers Fred Roumbanis and Andrew Upshaw, featuring the company's PEAK Antifreeze and BlueDEF Diesel Exhaust Fluid flagship brands.

Roumbanis, 35, plans to compete in both the Bassmaster Elite Series and FLW Tour trails this year. His boat and truck wrap will feature BlueDEF Diesel Exhaust Fluid as his title sponsor and PEAK Antifreeze as a secondary sponsor.

Upshaw, 26, who will fish FLW Tour events and other tournaments, will feature PEAK Antifreeze as his title sponsor and BlueDEF Diesel Exhaust Fluid as a secondary sponsor on his boat and truck.

"Our company has a history of sponsorships, but mostly around motorsports activities," said Sean Wheatley, senior brand manager for PEAK/BlueDEF. "We know for a fact though that those who enjoy the outdoors are also the same active do-it-yourselfers who like to change their own oil, antifreeze, and otherwise tinker with their trucks. Hunters and anglers are typically high mileage drivers who take pride in their vehicle care because they do so greatly depend on them for their passion sports participation.

"We simply believe fishing is a good fit for us and we're excited to prove our interest in active outdoors enthusiasts through these relationships. I'm confident Fred and Andrew will represent us well on and off the water."

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