Phoenix Boats announced today a major upgrade to its website and unveiled a new app, both of which are equipped with features that will allow users the option to customize and personalize their new boat.
The company website Phoenixbassboats.com is now a one-of-a-kind destination that gives users the option to “Build My Phoenix." Users can choose from a wide variety of colors to give a personal touch to their new boat.
The company also introduced the Phoenix Boats app, which is available for download through the Apple iTunes App Store. It also features the "Build My Phoenix" option.
“We’re really proud of our new site," said Gary Clouse, president of Phoenix Boats. "We wanted a website that was as good as our boats. We feel we accomplished that with this upgrade.
“It’s often said that beauty is in the eye of the beholder. With that in mind, our new site allows anyone interested in a new Phoenix Boat to combine his or her own, unique color combinations. They’re not limited to color combinations we selected for them.”
Potential customers can select a hull color and finish it off with trailer pinstriping.
"The boat they order is distinctive," Clouse said. "It’s theirs. It meets their definition of beauty.”
Also available on the revamped website are detailed photos of all Phoenix models, manuals, new apparel, contact information and an online registration page for the First Flight tournament rewards program.