Skeet Reese announced that he's formed a partnership with Bimini Bay Outfitters to produce a new line of value-priced eyewear to be released this spring. Skeet Reese Sport Optics will feature six frame styles and carry a retail price of $29.99.
"I've always said that I would not endorse what I wouldn't use myself," he said. "I still operate that way, and I've always known that anglers need the chance to have great equipment that doesn't break their budgets."
Said Bimini Bay VP Bob Litt: "The lineup is unique to the fishing industry. From modern, edgier styles to two-tone crystal finishes and the Skeet Reese logos, there is nothing in the industry like these in the under $30 category.
"Skeet was involved in everything from the frame styles to the lenses to logos and packaging. I think we really captured his persona in this brand, and he had a lot to do with that. He is a great guy, a tremendous angler and businessman, and we are proud to be working with him."
