Major League Fishing will anchor a newly created Saturday morning "Outdoors" block this fall on Discovery Channel. MLF will air 2-hour episodes of 2017 Summit Cup and Challenge Cup events on Discovery for 13 weeks beginning on Saturday, Sept. 30. Air times are 7 to 9 a.m. EST/PST and 6 to 8 a.m. CMT/MST.
"Discovery has a long tradition of programming rooted in the curiosity of the outdoors," said Aymon DeMauro, VP of branded content for Discovery Communications. "As the preeminent competition angling event, Major League Fishing will be a great fit for the network as they focus not just on the event itself but the importance of conservation."
"From every perspective, MLF and Discovery are a great match," said MLF GM Jim Wilburn. "This expansion is good for the sport and good for the outdoor industry, and we're excited about it."
The Summit Cup was held on waters around Grand Rapids, Minn., and the Challenge Cup took place on Lake Eufaula, located along the Alabama-Georgia state line.
