Fishing League Worldwide (FLW), announced Wednesday a significant partnership with Columbia Sportswear, a brand known for its wide-ranging line of apparel, footwear, accessories and equipment for anglers and outdoor enthusiasts.
Columbia will be the official apparel outfitter of FLW, and anglers will have full access to Columbia’s technical line of Performance Fishing Gear (PFG), including the collection of award-winning OutDry Extreme Rainwear.
“FLW is excited to partner with an industry leader like Columbia Sportswear and showcase their PFG apparel to our fans and anglers, who share the same passion and enthusiasm that is synonymous with their brand,” said FLW president of marketing Trish Blake. “We’ve always considered our core FLW audience to be among the most loyal and passionate consumers in the country, and we are proud to partner with Columbia to help advance the sport of bass fishing.”
Added Joe Boyle, Columbia's senior vice president of Merchandising and Design, “Columbia’s products are rooted in technology and innovation. As the original performance fishing apparel brand, we are thrilled about the partnership with the FLW and the opportunity it provides tournament anglers to compete in the best gear for all weather conditions.”
Based in Portland, Ore., Columbia Sportswear has been making technical outdoor gear for more than 75 years. To learn more, visit Columbia.com.
