Johnson Outdoors Marine Electronics, parent company of Minn Kota and Humminbird, has entered into a multi-year agreement with B.A.S.S. to continue as a premier-level sponsor.
“B.A.S.S. has enjoyed a long and close relationship with Minn Kota and Humminbird, two of the most powerful brands in the sportfishing industry,” said B.A.S.S. CEO Bruce Akin. “The Johnson Outdoors companies have worked side by side with B.A.S.S. to help grow the sport of bass fishing, and we value their partnership as much as our members value their products.”
Said Johnson Outdoors senior business director Joe Brown: “We are excited to continue our partnership with B.A.S.S. as it reflects our mutual commitment to the sport of fishing. Minn Kota and Humminbird have deep roots in the fishing community. Educating and inspiring anglers from first-fish to high school competitions, and even up to the Bassmaster Elite Series, is the embodiment of our agreement, and it gives us a platform to connect with anglers at every stage of their passion.”
