The Leader in Pro Bass Fishing News!
Facebook Twitter

Pure buys Sebile

<b><font color = red>Pure buys Sebile</b></font>

Bait company Sebile became an overnight sensation in America when its lures became the go-to presentation at blueback herring lakes like Lanier, Clarks Hill, Murray and Hartwell. Company founder and lead designer Patrick Sebile (pictured) pushed the envelope on standard bait designs, revolutionized several bait categories and his lures are some of the hottest items in the sport right now.

Sebile this week sold his company to Pure Fishing.

Pure Fishing, a subsidiary of Jarden Corp., already commands a breathtaking portfolio of brands including giants like Berkley, Shakespeare, Abu Garcia, Pflueger and more. However, Pure Fishing through its history always lacked a commanding presence in the hardbait category, something it now enjoys in Sebile.

Terms of the deal were not disclosed, other than the statement that Pure Fishing had "acquired substantially all of the assets of the Sebile fishing-lure business from Sebile International SA and its subsidiaries."

A company spokesperson told BassFan that Patrick Sebile will stay with the company in Florida and will be responsible for product innovation and marketing. No timetable has been released, but the arrangement is presumed to be permanent.

One reason for the sale seems to be Sebile's desire for stronger global distribution and marketing.

Pure Fishing CEO John Doerr noted: "We're excited to add Sebile lures to our offering, as they provide a strong complement to our current product lines. Sebile's award-winning products, paired with our global distribution network, creates a powerful combination. We look forward to working with Patrick Sebile to ensure that Pure Fishing stays at the forefront of delivering innovation to anglers around the globe."

Patrick Sebile stated: "Our goal was not to start just another lure business, but to provide anglers around the globe with a new and unique range of lures borne from innovative concepts and ideas. Joining the Pure Fishing team will dramatically expand our opportunities for global growth. I'm very excited to have Sebile become a part of Pure Fishing's portfolio of industry-leading brands."

Patrick Sebile started his lure business in 2006. He's fished in 63 countries around the world, has caught over 600 species of fish and has compiled 327 IGFA, EFSA and FFPM records. The Sebile brand remains the only brand to ever win, in a single year, both the Best Hard Lure and Best Soft Lure awards at ICAST (USA - 2009), three awards at EFTTEX (Europe - 2010) and four awards at AFTA (Australia - 2010).

Latest News

  • Hamner's Hot Streak Culminated At Grand

    Hamner's Hot Streak Culminated At Grand

    By John Johnson BassFan Senior Editor

    Justin Hamner, the newly crowned Bassmaster Classic champion, has been on quite a roll for the past 11 months.

  • Hamner Goes Wire To Wire At Classic

    Hamner Goes Wire To Wire At Classic

    By B.A.S.S. Communications Staff

    TULSA, Okla. — When most anglers win the Bassmaster Classic, they at least pretend like it came as the biggest surprise

  • Hamner Tops 20 Pounds Again, Leads By 5 1/2

    Hamner Tops 20 Pounds Again, Leads By 5 1/2

    By B.A.S.S. Communications Staff

    TULSA, Okla. — Since practice began last week, Alabama pro Justin Hamner says he hasn’t been able to duplicate two patterns

Video You May Like