Major League Fishing (MLF) and the new General Tire Team Series topped Outdoor Channel rankings in five coveted ratings demographics – overall viewing households, Adults 25-45, Adults 35-64, Men 18-49 and Men 25-54. MLF programming, which premieres new episodes on Outdoor Channel every Saturday afternoon (2-4 p.m. ET), has been the top-ranked programming on Outdoor Channel for eight straight years.
The MLF Bass Pro Tour re-airs, which are broadcast prior to the General Tire Team Series on Saturday afternoons, finished second in those same demos. MLF All Angles, a 30-minute behind-the-scenes recap show which analyzes each day of competition from the anglers’ own viewpoints, finished sixth.
“We are so proud to be the No. 1-rated show on Outdoor Channel for the eighth consecutive year,” MLF President of Sales Jim Wilburn said. “Transitioning from our extremely successful MLF Cup events into the new General Tire Team Series was a bit of a gamble, but we knew the Team Series was an innovative and exciting concept that would produce amazing television programming never seen before in professional bass fishing.
“Our gamble has paid off in spades,” Wilburn added. “The latest numbers released by Outdoor Channel speak volumes. Our loyal audience has embraced the General Tire Team Series and we look forward to producing many more exciting seasons to come.”
Sources: Star Media Multitrak, Nielsen Media Reports, Outdoor Channel, Live+7, 1Q 2023.
