Pure Fishing brands Abu Garcia and Berkley have rejoined the ranks of FLW sponsors, according to an FLW press release issued today. The companies were previously aligned with the organization for a 10-year period that ended in 2009.
"Abu Garcia and Berkley have an established, proven lineup of fishing products that FLW anglers and fans all over the world find extremely useful on the water," said FLW marketing president Trish Blake. "We are proud to announce our re-alliance with Abu Garcia and Berkley, and are excited to continue showcasing these premier brands in creative and engaging ways to our loyal and passionate audience of anglers and outdoors enthusiasts."
The agreement comes shortly after the recent announcement of the addition of 14 FLW Tour pros to the Abu Garcia and Berkley pro staff, including reigning Forrest Wood Cup champion Justin Atkins and 2017 Angler of the Year Bryan Thrift.
Said Pure Fishing CEO Neil Eibeler: "We are excited to once again be partnering with Fishing League Worldwide. FLW has an incredible following of anglers who are truly passionate about fishing. We're proud to show our support for them, providing both the gear and the knowledge they need to succeed."
