FLW recently announced a sponsorship renewal with map-based fishing social network Fishidy. The platform allows members to connect with other anglers, log catches and share spot information with differing levels of privacy via its website and mobile app. Terms of the deal were not disclosed.
Patterson Leeth, vice president of marketing at FLW, said, “Fishidy’s innovation and engagement make them a perfect fit for FLW. We’re excited to integrate and share their unique fish-finding tools, interactive maps and social network with our passionate fan base.”
Said Fishidy CEO Brian Jensen: “We’ve seen that tournament anglers continue to be one of our most engaged and valued customer segments. Our partnership with FLW and the exposure they provide for us have proven to deliver added quality to our membership base that will continue to position Fishidy as the premier platform for real-time fishing information and social interaction.”
