FLW and Quaker State motor oil announced today a multi-year agreement that will showcase the brand to millions of outdoor and fishing enthusiasts.
“We are extremely excited about our new affiliation with the Walmart FLW Tour and the opportunity to grow the relationship,” said Bree Sandlin, director of channel marketing for Quaker State. “We began working with their group and taking a look at the promotional possibilities early last year and quickly realized that FLW and bass fishing as a sport fit very well with the Quaker State consumer. With everything we have planned to activate around this program, there is a lot of anticipation heading into the 2015 fishing season.”
As part of the deal, three anglers – Scott Canterbury, Matt Arey and Jimmy Houston – will represent Quaker State in wrapped Ranger boats during the 2015 season and at appearances throughout the season.
“I am honored to represent Quaker State,” Arey said. “The company has been around for more than 70 years and upholds the highest of standards throughout their product line. I am grateful for this partnership and extremely excited to get the 2015 FLW Tour season under way.”
“We are very pleased that a company as reputable as Quaker State has tapped into the sport of professional bass fishing,” said Trish Blake, president of FLW marketing. “Our fans and anglers have shown tremendous loyalty to our sponsors’ products and we are confident that Quaker State will find this partnership extremely beneficial.”
