Lew's announced that it's signed a promotional agreement for 2015 with outdoors TV icon and two-time Bassmaster Classic champion Hank Parker.
"Lew's and Hank Parker's images and brands have closely paralleled one another over the past three decades, meaning we take our fishing seriously but have a lot of fun in doing it," said Lew's CEO Lynn Reeves. "While the sport will always be about the sheer pleasure of spending time together on the water with family and friends, it's the avid fishing enthusiasts like Hank who help inspire and educate all ages to get involved in the activity. Our goal is to introduce more people to fishing."
Said Parker: "Knowing the get-it-right product sincerity and passion behind industry veterans and Lew's partners Lynn Reeves and Gary Remensnyder like I do, I couldn't be more thankful to have this opportunity to be part of their team. Like our television show, they have something for all ages, skills and levels of fishing enthusiasts. We're a great match and I'm pumped to get the new season started with Lew's."
Lew's launched its American Hero initiative out of respect for America's military veterans and with a sincere promise to never forget them. The Lew's American Hero baitcast combo, retailing for around $89.99, was named "Best of Show" in the combo category at the 2014 ICAST fishing tackle trade show.
American Hero was developed to help organizations that that use fishing as part of their programs to help veterans return to life after military service. The Lew's program has already provided fishing gear support to several such groups, including FOCUS Marines Foundation, Reel American Heroes Foundation, Operation HOOAH, Kentucky Pro Bass Warrior Foundation and more.
"Hank is as sincere as we are in his thank you to our American veterans. He'll be making that quite clear on episodes of his television show and during public appearances across the country, including at the 2015 Bassmaster Classic and Forrest Wood Cup championship bass events," added Reeves.
