B.A.S.S. announced that Berkley, maker of Trilene, PowerBait and Havoc, has signed a 3-year deal to continue its longtime sponsorship of the organization.
“We are very excited to continue our partnership with B.A.S.S. and the Bassmaster events,” said Cara Finger, director of marketing services. “B.A.S.S. embodies the pulse of today’s anglers, which we believe is right in line with what we value at Berkley. With the partnership, we are committed to fostering growth within the sport of fishing while maintaining an attitude of conservation so future generations can continue to enjoy fishing.”
Berkley and B.A.S.S. have been partners for many years.
“B.A.S.S. is proud to have Berkley as a longtime member of our sponsor family,” said Bruce Akin, CEO of B.A.S.S. “Their commitment brings a strong presence to the ever-expanding sport of bass fishing and we look forward to continuing our joint efforts in growing our sport.”