Reigning B.A.S.S. Angler of the Year Aaron Martens' sponsorship portfolio continues to grow as two more deals were announced today: one with Lowrance and the other with ELF Holdings.
Of the Lowrance deal, Martens said: “Since my early days of fishing, I have relied heavily on my sonar to help me find and catch fish. The advances Lowrance has made over the past decade have literally changed fishing. Lowrance has made deep-water fishing, and finding fish at any depth, much easier."
ELF Holdings is a multi-state investment conglomerate that focuses on, among other things, providing non-conventional financing opportunities and venture capital support.
"The principals (of the company) are avid fishermen who saw this as an opportunity for exposure for their companies while also supporting one of the all-time great anglers, who also happens to be a good, Christian individual," said ELF co-owner Joseph Durham Jr.
